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Thursday 19 September 2013

Hegemonic Ideology

The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females via the male gaze. The scene within, "Die Another Day" when James Bond meets the characters Jinx demonstrates my previous statement by: numerous actions, one of them being the highly exaggerated body movement as 'Jinx' leaves the sea. It is clear that no woman walks like that and is clearly constructed, creating a hyper reality. This puts the audience, both male and female into the male gaze, firstly the men as Halle Berry is a very good looking woman and objectified. Secondly, women would look at Halle Berry and aspire to be like her due to her having a dashing figure.

Also, the slow motion when 'Jinx' gets out the sea makes you focus more on the body and objectifies the female form more, thus giving the audience more visual pleasure. Also throughout the slow motion there is a mid-shot, this allows the audience to focus on her face and exaggerated body movements.

When 'Jinx' first emerges through the water, she is seen through James Bonds binoculars, therefore we are seeing the footage through a males eyes, hence the vignette, and a mid shot. This enables us to see her face as well as her body and her movements, however it also restricts the audience completely in being able to sees anything other than 'Jinx', this therefore makes the audience focus on the actor and her body, objectifying her through the viewers eyes.

-Vignette camera
-Slow motion
-Make up, despite being in the sea-Camera shots (looks up at Bond, looks down at Jinx)
-Non-digetic sounds when Jinx gets out sea-Body movements when she leaves sea

1 comment:

  1. At times you mix up your points. For example

    "One of them being the highly exaggerated body movement as 'Jinx' leaves the sea. It is clear that no woman walks like that and is clearly constructed, creating a hyper reality. This puts the audience, both male and female into the male gaze"

    How does the characters exaggerating body movements put the audience into a male gaze?

    Us looking at the character through the eyes of Bond in terms of through the binoculars and then the shots slow motion causes any viewer to look at Jinx through the eyes of a male.

    You make good points but have alot track of what the original questions as, keep using the words in the "red" text to assist you.

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