Genre Representation

The film 'The Good, The Bad & The Ugly' is typical of its Western genre by iconographies, narrative, representations and ideologies.

Iconography
The Good, The Bad & The ugly contains key iconography which connotes the Western genre, the first thing I noticed was an inhabited desert, which is used as a conventional setting in Western genre films. Also, the use of Stetson hats during the show down, many Western films often contain the usage of Stetson hats (aka cowboy hats), they show a key concept of ideology within Western genre films, from the poncho's, boots and belts.

Narrative
The storyline in this film resembles other Western genre films in many ways, the hero is challenged by several villains who attempt to kill him in various shoot outs and ultimately wins the fight against the villains. This could apply to Propp's narrative theory, there is a stereotypical 'good guy' and a stereotypical 'bad guy', and the good guy always winning.

Ideology
Western ideology tends to vary depending on the source. It is not a 'thing' or a clearly-marked-out manifesto. It is a blurry set of beliefs that have pooled together from different cultures, states and countries that are constantly changing and being argued over.